Brand Audit - External

Service Description

A examination of your brand's current position in the market and a review of its effectiveness. The Viva Design Brand Audit will focus on your digital outreach, such as logo and other graphic elements, website, social media, SEO etc. and how your materials align with the brand message and purpose. Prior to the session you will receive a questionnaire that clarifies your message. There will be a check-in point after us reviewing the brand's "story". As a result of this audit, you will receive a report (pdf) with suggestions on how to improve your branding, which may include: 1. How to better align the visual communication with your audience 2. Which platforms would serve you better or how to maximize existing platforms 3. How to strengthen the connection with your audience ( tone, voice, feel, words) 3. How to tell the "story" more fresh, alive and authentic 4. How to use color psychology and visual vocabulary more effectively 5. How to align with a larger purpose, serving more people, or serving more efficiently, while being true to your core views 1. An extensive to-do-list of all branding items that are missing or need improvement Have you asked yourself: How many deals do we lose every month to a company with a stronger brand? How many prospects do we turn off because of a lack of consistency between our website and marketing efforts? How many new clients/projects would you have to win to justify the costs of a rebrand? For most services firms (for example), one or two clients would be more than enough to justify the investment. For consumer businesses, you may want to form focus groups or perform a click testing campaign. For a deeper look at developing a brand strategy that is right for you, contact us directly. This Brand Audit focusses is on external branding and does not cover print, customer experience ( your sales process), customer support, customer service policies or Internal communications. A brand audit is effectively a health check of the brand to identify and address problems areas with a net result of helping you turn things around and grow your bottom line. Brands are like living entities with life cycles.

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