"RISING SONS"
"RISING SONS"
Fear fosters intolerance ...and that can result in bullying, violence or just hurtful remarks in schools that are brought home. We think that a deeper understanding, a feeling of connection and more inter-cultural communication skills are needed.
And we feel this kind of learning needs to start early, in playful ways and on platforms that kids love. Our videos are designed to debunk myths, surprise with unknown facts, connect kids and are fun to watch...from Mongolian yurts, Saint Patricks in Ireland, to Currywurst in Berlin, we talk about whatever has the potential to connect kids and open doors for parents.
"RISING SONS"
Fear fosters intolerance ...and that can result in bullying, violence or just hurtful remarks in schools that are brought home. We think that a deeper understanding, a feeling of connection and more inter-cultural communication skills are needed.
And we feel this kind of learning needs to start early, in playful ways and on platforms that kids love. Our videos are designed to debunk myths, surprise with unknown facts, connect kids and are fun to watch...from Mongolian yurts, Saint Patricks in Ireland, to Currywurst in Berlin, we talk about whatever has the potential to connect kids and open doors for parents.
"RISING SONS"
Fear fosters intolerance ...and that can result in bullying, violence or just hurtful remarks in schools that are brought home. We think that a deeper understanding, a feeling of connection and more inter-cultural communication skills are needed.
And we feel this kind of learning needs to start early, in playful ways and on platforms that kids love. Our videos are designed to debunk myths, surprise with unknown facts, connect kids and are fun to watch...from Mongolian yurts, Saint Patricks in Ireland, to Currywurst in Berlin, we talk about whatever has the potential to connect kids and open doors for parents.
"RISING SONS"
Fear fosters intolerance ...and that can result in bullying, violence or just hurtful remarks in schools that are brought home. We think that a deeper understanding, a feeling of connection and more inter-cultural communication skills are needed.
And we feel this kind of learning needs to start early, in playful ways and on platforms that kids love. Our videos are designed to debunk myths, surprise with unknown facts, connect kids and are fun to watch...from Mongolian yurts, Saint Patricks in Ireland, to Currywurst in Berlin, we talk about whatever has the potential to connect kids and open doors for parents.
RAISING SONS
GOAL
For over a century there has been an ongoing societal conversation focused on the healthy physical, mental and emotional development and empowerment for only about half the population: girls and women. Meanwhile, there is a total narrative void when it comes to sending similar positive messages to the other half of the population: boys and men.
Past logic has been that males don’t need any help because “they” are the problem and are seen as the enemy in an “us vs. them” fight. This paradigm needs to be challenged. “
"Rising Sons" sparks a societal conversation directed at helping young boys grow and develop
into healthy men. This will augment and support the ongoing positive conversation with/for girls and women, so that all of humanity can thrive as a whole.
BACKGROUND AND RESEARCH
RESEARCH
Examples of statistics to support this hypothesis:
1. the percentage of men vs. women in college used to be—58 percent to 42 percent as recently as the 1970s—the ratio has now almost exactly reversed.
(from an article in The Atlantic, “Why Men Are the New College Minority”
https://www.theatlantic.com/education/archive/2017/08/why-men-are-the-new-collegeminority/536103/)
2. Men die by suicide 3.53x more often than women (from the American Foundation for Suicide, Prevention https://afsp.org/about-suicide/suicide-statistics/)
3. Men accounted for 86% of gun deaths in the United States (from a USA Today article, “‘Guns don't kill people; men and boys kill people,' experts say” siting an analysis from The Kaiser Family Foundation
https://www.usatoday.com/story/news/2017/10/10/men-special-risk-gunstheylove/734961001/
Leaders in this area: The GoodMenProject, https://goodmenproject.com
Format example Heineken commercial #openyourworld https://www.youtube.com/watch?v=etIqln7vT4w
animated with interviews: https://vimeo.com/7020350